{"id":1705,"date":"2015-02-21T07:28:15","date_gmt":"2015-02-21T06:28:15","guid":{"rendered":"https:\/\/mon-btsmuc.com\/?p=1705"},"modified":"2016-06-14T13:28:37","modified_gmt":"2016-06-14T12:28:37","slug":"evolution-environnement-economique-et-commercial-opportunites-apres-bts-muc","status":"publish","type":"post","link":"https:\/\/mon-btsmuc.com\/evolution-environnement-economique-et-commercial-opportunites-apres-bts-muc\/","title":{"rendered":"L’\u00e9volution de l’environnement \u00e9conomique et commercial – Opportunit\u00e9s apr\u00e8s le BTS MCO"},"content":{"rendered":"

Les titulaires du BTS Management Commercial Op\u00e9rationnel \u00e9volueront dans un environnement commercial qui est en constante \u00e9volution<\/strong>. Il s\u2019agit donc de s\u2019informer, de s\u2019\u00e9quiper,\u00a0 de d\u00e9velopper de nouvelles comp\u00e9tences et d\u2019innover afin de s\u2019adapter pour mieux r\u00e9ussir<\/strong>.<\/p>\n

\"\u00e9volutions<\/p>\n

Les nouvelles technologies de l\u2019information importantes \u00e0 ma\u00eetriser pour les titulaires du BTS MCO :<\/span><\/h2>\n

Les outils accessibles gr\u00e2ce aux nouvelles technologies et en particulier gr\u00e2ce \u00e0 internet permettent aux entreprises de mieux conna\u00eetre leurs clients (bases de donn\u00e9es), d\u2019en capter de nouveaux (sites internet, ventes priv\u00e9es\u2026), de mettre en place des actions commerciales nouvelles (concours, promotions\u2026), de fid\u00e9liser leurs clients<\/strong> (community management) ou encore d\u2019am\u00e9liorer leur service client\u2026<\/p>\n

Les investissements dans ce sens repr\u00e9sentent donc une part de plus en plus importante des budgets marketing et communication des soci\u00e9t\u00e9s commerciales qui emploieront les BTS MCO. La mutualisation de l\u2019information et les partenariats rendus possibles permettent de r\u00e9aliser des \u00e9conomies et un d\u00e9veloppement du chiffre d\u2019affaires.<\/p>\n

La gestion de toutes ses informations devient donc un facteur cl\u00e9 de succ\u00e8s <\/strong>et dans ce sens, des logiciels de gestion des bases de donn\u00e9es (connaissance client) mais aussi des logiciels de gestion du processus commercial (devis, achats\/stocks, contr\u00f4le qualit\u00e9, facturation, r\u00e8glements\u2026) deviennent indispensables\u00a0! Sans faire de publicit\u00e9, les logiciels SAGE sont tr\u00e8s int\u00e9ressants.<\/p>\n

 <\/p>\n

Du c\u00f4t\u00e9 de l\u2019entreprise \u00e7a bouge mais c\u00f4t\u00e9 consommateur \u00e9galement\u00a0:<\/span><\/h2>\n

Les consommateurs sont \u00e9galement de plus en plus inform\u00e9s, plus exigeants dans leurs comportements d\u2019achat. Internet a boulevers\u00e9 les recherches des clients<\/strong> en mati\u00e8re de rapport qualit\u00e9\/prix\u00a0! Les sites d\u2019avis client peuvent propulser une marque tout comme d\u00e9faire la r\u00e9putation d\u2019une autre tr\u00e8s rapidement.<\/p>\n

C\u2019est pour cela que les nouvelles technologies participent\u00a0 \u00e9galement \u00e0 l\u2019identification pr\u00e9cise des cibles client pour r\u00e9pondre au mieux \u00e0 leurs attentes. Les futurs employeurs des BTS MCO<\/a> doivent \u00e9galement batailler sur un march\u00e9 de plus en plus mondial. Cela permet de capter de nouveaux clients mais peu aussi permettre aux clients d\u2019aller voir ailleurs\u00a0!<\/p>\n

 <\/p>\n

Le d\u00e9veloppement de nouveaux services\u00a0:<\/span><\/h2>\n

Les biens de consommation int\u00e8grent de plus en plus de services associ\u00e9s, ce qui permet une plus grande diff\u00e9renciation. Les \u00e9volutions d\u00e9mographiques et socio-\u00e9conomiques font na\u00eetre de nouvelles demandes. Les entreprises sont amen\u00e9es \u00e0 s\u2019impliquer fortement au contact du client, \u00eatre disponible et d\u00e9velopper les comp\u00e9tences relationnelles. C\u2019est sur ce terrain des services que les entreprises peuvent d\u00e9velopper de v\u00e9ritables avantages concurrentiels<\/a> et fid\u00e9liser la client\u00e8le.<\/p>\n

Ces nouvelles \u00e9volutions doivent donc vous encourager \u00e0 acqu\u00e9rir des comp\u00e9tences cl\u00e9s qui augmenteront votre employabilit\u00e9 (comme l’option E-commerce<\/a> par exemple) sur le march\u00e9 du travail en r\u00e9pondant aux r\u00e9els besoins des entreprises. Bonne r\u00e9ussite en BTS MCO\u00a0!<\/p>\n\n\n

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L’environnement technique, \u00e9conomique et commercial est en \u00e9volution du fait des nouvelles technologies, des comportements des consommateurs et de la concurrence de plus en partie pr\u00e9sente…<\/p>\n","protected":false},"author":1,"featured_media":1706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"yoast_head":"\nL'\u00e9volution de l'environnement \u00e9conomique et commercial - Opportunit\u00e9s apr\u00e8s le BTS MUC - Mon-BTSMCO<\/title>\n<meta name=\"description\" content=\"L'environnement technique, \u00e9conomique et commercial est en \u00e9volution du fait des nouvelles technologies, des comportements des consommateurs et de la concurrence de plus en partie pr\u00e9sente...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mon-btsmuc.com\/evolution-environnement-economique-et-commercial-opportunites-apres-bts-muc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'\u00e9volution de l'environnement \u00e9conomique et commercial - 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