{"id":842,"date":"2013-07-28T19:13:12","date_gmt":"2013-07-28T19:13:12","guid":{"rendered":"https:\/\/mon-btsmuc.com\/?p=842"},"modified":"2016-06-14T13:38:10","modified_gmt":"2016-06-14T12:38:10","slug":"le-bts-muc-option-ecommerce","status":"publish","type":"post","link":"https:\/\/mon-btsmuc.com\/le-bts-muc-option-ecommerce\/","title":{"rendered":"Le BTS MCO option ecommerce"},"content":{"rendered":"<p>Le <b>BTS MCO<\/b> est un dipl\u00f4me qui permet d\u2019exercer une fonction attraite \u00e0 la gestion d\u2019une unit\u00e9 commerciale, celle-ci pourra \u00eatre repr\u00e9sent\u00e9e par un magasin mais \u00e9galement par un site web, nouveaut\u00e9 avec l\u2019essor d\u2019internet.<\/p>\n<p>Bien que les objectifs finaux restent les m\u00eames, \u00e0 savoir <strong>satisfaire le client en vue de d\u00e9velopper l\u2019activit\u00e9<\/strong>, les actions pour les atteindre seront bien souvent diff\u00e9rentes. Le web est pour les entreprises, la porte ouverte sur un nouveau march\u00e9 et la possibilit\u00e9 d\u2019atteindre plusieurs milliers de clients potentiels. D\u2019ann\u00e9e en ann\u00e9e\u00a0<a title=\"chiffres ecommerce 2013\" href=\"http:\/\/www.zdnet.fr\/actualites\/chiffres-cles-l-e-commerce-en-france-39381111.htm\" target=\"_blank\">l\u2019ecommerce gagne du terrain<\/a>, entre 2009 et 2012 on a not\u00e9 une croissance de 80% de 25 milliards d\u2019euros \u00e0 45 milliards d\u2019euros\u00a0!<\/p>\n<p>C\u2019est donc une v\u00e9ritable opportunit\u00e9 pour les personnes souhaitant allier commerce et environnement web. Dans ce sens, plusieurs \u00e9tablissements proposent de suivre un BTS MCO option ecommerce.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1196\" title=\"Le commerce en ligne\" src=\"https:\/\/mon-btsmuc.com\/wp-content\/uploads\/2013\/07\/Option-e-commerce.jpg\" alt=\"L'option ecommerce\" width=\"500\" height=\"200\" srcset=\"https:\/\/mon-btsmuc.com\/wp-content\/uploads\/2013\/07\/Option-e-commerce.jpg 650w, https:\/\/mon-btsmuc.com\/wp-content\/uploads\/2013\/07\/Option-e-commerce-300x120.jpg 300w, https:\/\/mon-btsmuc.com\/wp-content\/uploads\/2013\/07\/Option-e-commerce-250x100.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span style=\"text-decoration: underline;\">Le programme reste le m\u00eame, avec en compl\u00e9ment un axe fort ecommerce<\/span><\/h2>\n<p><a title=\"Les objectifs d'un BTS MCO\" href=\"https:\/\/mon-btsmuc.com\/objectifs-missions-du-bts-muc\/\" target=\"_blank\">L\u2019objectif d\u2019un BTS MCO<\/a> est de permettre aux \u00e9tudiants de bien cerner l\u2019environnement commercial, de l\u2019approche client \u00e0 la vente finale. M\u00eame si vous souhaitez faire du ecommerce votre sp\u00e9cialisation, <strong>des comp\u00e9tences communes \u00e0 tous les dipl\u00f4m\u00e9s doivent \u00eatre acquises<\/strong> comme l\u2019\u00e9laboration d\u2019une offre de produits et\/ou de services, la mise en place d\u2019une strat\u00e9gie commerciale, la relation et la n\u00e9gociation fournisseurs et clients, la gestion d\u2019un budget, d\u2019une \u00e9quipe\u2026 et la fid\u00e9lisation des clients.<\/p>\n<p>En parall\u00e8le de ce socle commercial, choisir une option ecommerce permet de d\u00e9velopper de nouvelles comp\u00e9tences comme le web-marketing, le r\u00e9f\u00e9rencement, la r\u00e9daction web, la conception de sites internet, l\u2019utilisation des Nouvelles Technologies de l\u2019Information et de la Communication&#8230; <strong>Tout cela en vue de d\u00e9finir la strat\u00e9gie d\u2019un magasin ecommerce<\/strong> dont l\u2019objectif sera de convertir le maximum de visiteurs en acheteurs satisfaits.<\/p>\n<p>La r\u00e9alisation d\u2019un BTS MCO option ecommerce peut donc \u00eatre une opportunit\u00e9 de ma\u00eetriser plusieurs comp\u00e9tences tr\u00e8s appr\u00e9ci\u00e9es des entreprises, qui veulent toutes avoir un espace de vente sur internet.<\/p>\n<h2><span style=\"text-decoration: underline;\">Les d\u00e9bouch\u00e9s offerts<\/span><\/h2>\n<p>Un \u00e9tudiant fra\u00eechement dipl\u00f4m\u00e9 d\u2019un BTS MCO option ecommerce aura le choix de s\u2019investir au sein d\u2019une entreprise d\u00e9j\u00e0 pr\u00e9sente ou non sur internet. L\u2019int\u00e9r\u00eat dans le deuxi\u00e8me cas pourrait \u00eatre de <strong>proposer au chef d\u2019entreprise de d\u00e9velopper ses ventes en ligne<\/strong>. Votre exp\u00e9rience pour le secteur ecommerce sera donc un v\u00e9ritable atout.<\/p>\n<p>Les \u00e9tudiants pourront travailler au sein d\u2019agence ecommerce, devenir community manager, <a title=\"D\u00e9finition webmarketeur\" href=\"http:\/\/www.metiers.internet.gouv.fr\/metier\/webmarketeur\" target=\"_blank\">webmarketeur<\/a> d\u00e9butant, charg\u00e9 de l\u2019ecommerce d\u2019une entreprise&#8230; A noter \u00e9galement que les dipl\u00f4m\u00e9s peuvent \u00eatre rattach\u00e9s \u00e0 l\u2019activit\u00e9 en ligne tout en \u00e9tant amen\u00e9s \u00e0 intervenir sur le terrain afin de cr\u00e9er des partenariats, de n\u00e9gocier avec les fournisseurs\/clients&#8230;<\/p>\n<p>Quant aux secteurs les plus porteurs du commerce en ligne, on trouve le tourisme, les produits culturels, l\u2019habillement, l\u2019informatique&#8230; On peut aussi mentionner le commerce alimentaire en ligne qui a de belles ann\u00e9es devant lui avec le d\u00e9veloppement de Drives par plusieurs grandes enseignes d\u2019hypermarch\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez une autre option accessible dans certains \u00e9tablissements, pr\u00e9parant aux <a title=\"option luxe parfumerie cosm\u00e9tique esth\u00e9tisme\" href=\"https:\/\/mon-btsmuc.com\/bts-muc-option-parfumerie-cosmetique-esthetique-luxe\/\" target=\"_blank\">m\u00e9tiers du luxe, de la parfumerie ou encore de l&rsquo;esth\u00e9tisme<\/a>.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;842&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;0&quot;,&quot;greet&quot;:&quot;Notez cette publication :&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Le BTS MCO option ecommerce&quot;,&quot;width&quot;:&quot;110&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 110px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les chiffres du ecommerce sont de plus en plus importants. De nombreux acteurs se sont positionn\u00e9s en tant que leaders sur le web mais de nombreuses places restent \u00e0 prendre et les strat\u00e9gies pour les obtenir sont diverses.<\/p>\n<p>Le commerce en ligne a encore de belles ann\u00e9es devant lui et l&rsquo;\u00e9tudiant souhaitant int\u00e9grer un BTS MUC peut s&rsquo;int\u00e9resser \u00e0 ce canal de vente. L&rsquo;option n&rsquo;est pas propos\u00e9e dans tous les \u00e9tablissements mais tr\u00e8s appr\u00e9ci\u00e9e, elle permet en effet de d\u00e9velopper des comp\u00e9tences professionnelles en lien avec le ecommerce en parall\u00e8le de celles acquises par tous les \u00e9tudiants quelque soit leur option&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le BTS MUC option ecommerce - Mon-BTSMCO<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;option ecommerce, permettant aux \u00e9tudiants de d\u00e9velopper des comp\u00e9tences appr\u00e9ci\u00e9es des entreprises en qu\u00eate d&#039;une place sur le web...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mon-btsmuc.com\/le-bts-muc-option-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le BTS MUC option ecommerce - 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